Starting prices for wedding photography packages in VIC are published on half of all wedding photographer websites across the state. The prices for starting packages in Melbourne begin at $300 for 1 hour coverage of the wedding ceremony. The most expensive starting price currently published for a wedding photography package in VIC is $10,000 and includes specialist image styling unique to that supplier.
PRICE & PACKAGE INFO AVAILABLE ON WEDDING PHOTOGRAPHER WEBSITES
Some form of detail regarding package prices and/or inclusions is available online from 52% of wedding photographers in Melbourne. Most these photographers however, simply publish a starting price and consumers will find a complete list of package prices online from just 19% of the VIC wedding photography industry.
STARTING PRICE FOR WEDDING PHOTOGRAPHY IN MELBOURNE
Range $300 - $10,000
Wedding Photography Packages less than $1,000:
Melbourne's wedding photography prices start at $300 including 1 hour coverage. Just 14% of the market offer wedding photography for less than $1,000 and most of the packages in this price range (57%) start at the upper end of $900 or more. A complete list of packages and prices is available online from 65% of wedding photographers in this price range.
The majority of coverage provided with these starting packages is 4 hours or less aimed at small mid-week weddings or elopements. One photographer in this price range currently offers 'all day coverage' for $990, however the next largest package is 6 hours coverage for $950 from a photographer new to the industry.
Wedding Photography Packages $1,000 - $1,999:
Of all wedding photographers that publish starting prices on their website in VIC, 39% offer starting packages in this price bracket. Of those, 70% range from $1,500 and above. The full list of packages with pricing details included is available on 48% of wedding photographer websites in this category and a further 6% publish details of packages without pricing information.
The range of coverage offered with packages in this price bracket starts at 2 hours and extends up to 11 hours of wedding photography. The most common inclusion is 6 hours coverage offered by about 30% of photographers. The next most popular inclusion is 4 hours coverage. We found 3 photographers that provide wedding albums with starting packages in this range, although consumers should be aware that the quality and size of photo books and wedding albums vary greatly and full sized albums are not readily sourced in this price bracket.
Wedding Photography Packages $2,000 - $2,999:
Approximately 31% of wedding photographers in Melbourne offer starting packages between $2,000 and $2,999. The spread of wedding packages across this range is fairly even with the average price being $2,438. The proportion of photographers that publish a complete set of wedding packages including prices drops to 29% in this segment of the market.
Six hours of wedding photography is again the most common inclusion in these packages, closely followed by 8 hours. The full range extends from 3 hours coverage at $2,500 to 12 hours coverage at $2,800. The highest costing package in this range is offered by two wedding photographers that each charge $2,995 for 6 hours coverage and no album. The 2 packages we found in this range that included albums were both at the lower end of the price bracket and the brand and size of these albums was not disclosed.
Wedding Photography Packages $3,000 - $3,999:
Wedding photographers in Victoria, Australia that offer a starting package in this price range make up 10% of all photographers in the state that publish a starting price on their website. A quarter of these wedding photographers publish their complete set of packages and prices for consumers to view online. The average cost of a starting package in this range is $3,408 and includes 9 hours of wedding photography coverage.
The range of coverage offered in these wedding packages starts at 5 hours for $3,000 and extends up to 12 hours or 'full day coverage'. Albums were included with 19% of these wedding packages and additional inclusions such as 2nd photographers and engagement sessions were also found with greater regularity.
Wedding Photography Packages $4,000+:
At the highest end of the market are the top 6% of wedding photographers who's starting packages begin at $4,000. Australia's best photographers reside in this wide ranging bracket and include those who are recognised in top 10 lists of the worlds best wedding photographers.
Most of the photographers at the top end of this price bracket do not publish prices on their website. About 30% of photographers however, do provide the complete list of packages and prices and most of those are between $4,000 & $5,000. The highest published starting price for a wedding photography package in VIC is $10,000 and includes one of a kind artwork particular to the niche of that photographer.
The wedding photography prices detailed in this report all include high resolution images presented to clients on discs or USB. All information provided in this article is based on the starting prices listed by VIC wedding photographers on their website. It should also be noted that where possible we have used starting prices for Saturday weddings during the regular wedding season.
Pricing data for wedding photography packages of 6 hours, 8 hours & 12 hours duration was also collected during the research for this article. These details are due to be released in a national report on wedding photography prices and will be published on our Facebook page.